Phase 2 – Middle of Funnel

  • Continue to run and manage the campaigns setup in phase 1.
  • Setup your middle of funnel campaign.
  • Adjust and reallocate Facebook budget to fund new campaign.
  • Review and enhance measurement and tracking in Google Analytics.
  • Provide CTA recommendations to help you monetize your blog.
  • Create and publish at least two unique blog posts each week.
  • Syndicate and promote your blog posts to Facebook and Twitter.