Phase 1 – Top of Funnel

  • Define your target Avatar and configure it in Facebook.
  • Setup your top two campaigns (“Attract” and “Educate”).
  • Identify curated sources of “dog whistle content” to attract your audience.
  • Setup and run the content promotion machine.
  • Run Top of Funnel content to your social media pages.
  • Get your content creation and publishing machine ready for phase 2.
  • Consult with you to make sure your blog is ready for phase 2.